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AAI aspires to become a leader in high quality construction and commercial steel wire products in the region by focusing on quality, innovation and customer service.


Maintain a trusting and participative work culture throughout the organization, adhering to the highest standards of governance, professionalism and environmental protection.
Enhance market presence by organic or inorganic means and stay competitive in the market.
Strive to protect the interests of all our stakeholders, including employees, partners, vendors, Banks & financial institutions and regulators.
Build a continuously evolving steel wire products portfolio that strives to exceed the expectations of our customers in terms of quality and value.

Achieve overall growth through high efficiency, quality of output, continuous improvement, technological breakthrough and dedicated efforts.


  • We are guided by our strong commitment to these values:

  • We uphold highest standards of integrity and business ethics in all our actions.

  • We demonstrate transparency, accountability and responsibility to our regulators, investors, and partnering financial institutions.

  • We respect and listen to our customer.

  • We value our employees, encourage their development and reward their performance.

  • We collaborate with our vendors to contribute and grow together.


Maintain a trusting and participative work culture throughout the organization, adhering to the highest standards of governance, professionalism and environmental protection.


Enhance market presence by organic or inorganic means and stay competitive in the market.


Always strive to protect the interests of all partners, employees, business partners and regulators.

Work procedures:

Achieving comprehensive growth through raising efficiency, improving productivity, continuous development and benefiting from modern systems in the operational and administrative fields


Executive management

General Manager:

Counselor / Salah Esmat

: Distinguished Works

  • March 1984 I participated with a team in merging two branches of the bank into one branch.

  • February 1986, I was appointed as a member in a committee to merge two banks into one bank, our task was to settle all pending things between the two banks and the correspondence

  • I participated for four years in preparing estimated budgets of the branches and preparing the final accounts and the statement of financial status of Barclays Bank.

  • 1993 Studying, establishing and operating water desalination plant in Jeddah.

  • Conducting financial and economic studies to merge two companies “Al-Nabee’ and Al-Marai Meat” in a partnership.

  • In 1995, United Springs Advertising Company was established and an agreement was made with an American company to supply and distribute a network of television billboards across the Kingdom.

Company founder experiences

  • In 1997 made a study to transfer the Arab Advanced Systems Corporation to a company with the entry of two new partners.

  • In 1998 he set the accounting system of the Arab Advanced Systems Company and issues the executive regulations for the sales management, administrative affairs and employees.

First, practical experience

  • More than 39 years of experience in the financial, advisory and industrial fields

  • Practical experiences

  • Department manager at Barclays Bank from 1981 to 1992.

  • Investment Manager at the National Commercial Bank - Jeddah from 1992 to 1997.

  • Owner and General Manager of Architectural Projects Company - Cairo from 1995 to 2004.

  • Financial and administrative manager at Arab Advanced Systems Company from 1997 to 2003.

  • Financial Director at Al Jasriah Finance Company - Riyadh from 2003 to 2008.

  • Planning and development consultant at Al-Rassam Commercial Group, Riyadh, from 2008 - 2022.

  • General Manager of Al-Rassam Ready Mix Concrete Factory from 2013 to 2017.

  • CEO of El Karrar El Saeb for Economic Studies - Bahrain from 2017 to date.

  • International Commercial Arbitration Consultant at the International Arbitration Commission since July 2019.

  • In 1999 he creates the intranet subscription system (Naseej) in the Kingdom, the accounting method, issuing subscription cards, and linking them with the branches and regions.

  • In 2001 he made a study and merge three activities into one new company "Al Faisaliah International - Naseej" with the aim of reducing operating expenses. Study objective:

  • Setting standardized assessment bases.

  • Reviewing the information and reports for the three companies.

  • Setting controls for merging, transferring the activities of the three companies to the new company.

  • In 2003, a five-year action plan (2004-2008) was set up for Al Jasriah Finance Company defines the sources and amounts of financing required to achieve the sales target of up to five times the amount of the base year.

  • In 2005, developed the administrative structure and the installment accounts program of Al-Jasiriah Company.

  • In 2009, the administrative structure and financial guide were prepared for Al-Rassam Trading Group, which consists of eight companies.

  • In 2009, the system for calculating the cost of goods and the documentary cycle of the sales system was developed.

  • The accounts and control program was developed and monitored all types of accounts by the monitoring reporting system.

  • The documentary cycle of sales, purchases, costs and personnel affairs was fully developed, which led to a reduction in the number of accounting entries by 40%, thus reducing the number of accountants by 25% and improving the performance of the accounting work.

  • In 2010, a study was conducted to develop the work of the National Concrete Company in Jeddah in terms of financial, administrative and productivity.

  • Complete financial studies were conducted for foreign banks such as Standard Chartered and Citibank in Bahrain, in order to diversify funding sources.

  • In 2013, Al-Rassam Ready Mix Concrete Factory was established and built in Riyadh, with a production capacity of 1300 cubic meters / 12 hours.

Marketing and Sales Manager

Counselor/ Abdel Rahman Salah El Din Esmat

  • Business Administration 2017-2021 Eastern Mediterranean University - Northern Cyprus

  • Cambridge University “IGC.S Certificate" 2016 with GPA. 3.62

  • Training at Ciddi Mutfak Ltd. , North Cyprus, September - December, 2020

  • Training at Pima Pen Ltd. , North Cyprus, February - April, 2021

  • Training at Shipyard Company, North Cyprus, May - July, 2021

Executive Director

Engineer / Mohamed Salah El-Din Ismat

  • Industrial Engineering 2014 - 2019 Eastern Mediterranean University - Northern Cyprus

  • Cambridge University IGC.S 2012 with GPA. 3.79

  • Training at Ciddi Mutfak Ltd, North Cyprus, September - December, 2019

  • Training at Pima Pen Ltd, North Cyprus, February - April, 2020

  • Training at Shipyard Company, North Cyprus, May - July, 2020

  • El Awael Company for Advanced Industries - Badr Industrial City - Cairo, I started my work in July 2020.

  • I participated in the establishment of the factory, the selection of machines and the interior design of the production halls. Studies have been presented in determining the production capacity of each type of machine to avoid any shortage or surplus in the production line.

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